Everyday we are seeing more and more brands using a mix of digital and traditional advertising to create unique marketing strategies.
Today we see Saatchi & Saatchi LA and appssavvy coming up with a unique idea for the Toyota Prius.
Together they have created a free Prius iPhone app that the users can use to draw into the environment of the Prius…and if standing in front of the Reuters digital billboard in Times Square they could even see it getting replicated live on the billboard.
The billboard was available from Oct 26th to Oct 28th
Other than drawing, the consumers can also take a tour of the Prius, interact with a print ad campaign and play a game.
This is about as cool as it gets when telling the history behind your brand. Johnnie Walker and BBH London got Scottish actor Robert Carlisle to narrate the story while walking through the misty Scottish highlands.
This isn’t a commercial. At least in the traditional sense. It never ran on TV. It never will. Probably because it isn’t a nice, short and sweet 30 seconds long with a fancy logo and url at the end.
England’s clash with Ukraine was watched by half a million internet users!! This was a pioneering broadcast and a great success. The clash has become one of the most successful live pay-to-view internet events known…
If you’ve always reckoned you have an evil twin somewhere else in the world or that you were separated at birth but no one’s got round to telling you, Coke Zero’s ‘worldwide social networking experiment’ could help.
Coke Zero has created a Facebook app called the ‘Facial Profiler’ which has the aim of finding people’s online lookalikes.
The app encourages people to upload a photo of themselves to a database, Coke then analyses the characteristics and attempts to find the nearest match from other uploaded images.
The idea behind the campaign is: ‘If Coke Zero has the taste of Coke…is it possible that someone out there has your face?’.