Tag: qr code

TV ad that you can step into!

In 2010, AXA was the first insurance company in the market to launch an iPhone application for car insurance. In 2011, AXA took this one step further and developed an iPhone application for fire insurance.

‘Mobile Service Home’ is a first for the Belgian insurance market. So this innovative product also deserved to be launched by a method that displays just as much inventiveness. This is why AXA with ad agency Duval Guillaume Antwerp / Modem developed what they are calling an i-Mercial. A television spot for viewers to step into!

Travel back in time with QR codes

QR Codes are now being used to preserve graffiti for posterity by photographing the graffiti before it is removed. After the graffiti has been cleaned off by the local authorities or building owner, a QR Code is placed in the exact location which leads to the original image of the graffiti. In this way a mobile phone with a QR-Code Reader can be used to travel back in time.