Tag: recruitment program

Recruitment of Pirates and Cyber Warriors

Since 2010 I have covered how different agencies around the world have been innovating with their recruitment campaigns. Now here are the latest two to join the list…

Pirate Recruitment

Today young web designers need to buy very expensive application suites in order to create. So they usually download these suites on illegal pirate websites. Ogilvy Brussels used this insight and uploaded a file that was supposed to be a wanted application suite. When the web designers downloaded it, they did not find the new suite but a much stronger offer…

 

Cyber Warriors Challenge

Wieden+Kennedy wanted to recruit community managers for its client Old Spice. So they came up with a crazy/fun/impossible idea. Candidates were given 5 days to complete one or more challenges listed below and then submit proof of their exploits…

Lorem Ipsum Recruitment

Art Directors in agencies use Lorem Ipsum (dummy text) as placeholders for text when creating layouts. The de facto site to generate this dummy text is Lipsum.com, a site that gets over 50000 creatives from around the world each day.

So for one week in January, when anyone copy/pasted Lorem Ipsum text from Lipsum.com into their layouts, a recruitment ad for Jung von Matt was also included in the dummy text… 😎

Previously Jung von Matt have poached creatives through:
– Trojan Recruitment
– Facebook Places

Euro RSCG Check-in

Guerilla recruitment via social channels is gaining popularity amongst leading agencies. In this recent example Euro RSCG Brussels has used Foursquare to seek out digital talent.

The team at Euro RSCG drove around Brussels everyday and checked in at all leading agencies. After they became the ‘Mayor’ of the targeted agencies, they released their recruitment messages… 🙂

Other examples of agencies using social media to attract talent are: