Rhinos will be extinct within 10 years due to the escalating illegal international trade in rhino horn. Forever Wild, a non-profit initiative with no budget, wanted to convey how critical the rhino poaching situation is, and get people from around the world to sign their petition that would be presented to the US Congress.
In response Ogilvy Cape Town created “YouTube Interventions”, where over 60 frivolous trending videos on YouTube were remixed with a special message. People who had no time for serious stuff, but still spent hours on silly online distractions were forced to confront the reality of how they spent their time online…