Tag: social service campaigns

Frozen Cinema

Fiftyfifty is a gallery based in Düsseldorf, Germany, that is actively trying to help out those less fortunate and homeless.

To simulate what it would be like to live on the streets, they got cinemas in Germany to turn the airconditioning to 8°C / 46°F. Then they showed videos of homeless people on the street commenting on the cold cinema experience. It turned out that for them 8°C / 46°F was cozy.

This reality check for the people pushed them to scan the QR codes on the blankets and donate some money to keep the homeless people warm.

The world’s most valuable social network

About 50,000 children are reported missing every year in Canada and the first few hours of the search are the most crucial. So the Missing Children Society of Canada with ad agency Grey Canada, created a campaign where they asked people to donate their Facebook and Twitter news feeds.

By “donating” a social media account, users were allowing authorities to send out missing children alerts directly to their news feeds. The messages were geographically coded, meaning a user in Toronto would only have messages posted about missing kids in their area.

The Howling Football

The European Football Championship is going to kick off in a few months, and brands are already getting ready with their advertising pitch. However the brands are not the only ones who want to grab people’s attention.

In Ukraine there a lot of street dogs and cats that are being killed to make the country cleaner and ready to welcome thousands of football tourists. So pan-European animal charity ETN has conceived an incredibly smart and attention grabbing ambient campaign in Hamburg to get people involved in its animal protection program…