To promote Sony’s NWZ-W270 MP3 waterproof walkman, DraftFCB Auckland packaged it inside bottles full of water. The bottles were then put in special vending machines at pools and gyms across New Zealand.
The packaging innovation gave Sony a unique way to display their product and instantly demonstrate its benefits to the target audience.
Carrie is an upcoming 2013 American supernatural horror film. It is the third film adaptation of Stephen King’s 1974 novel of the same name.
To promote this upcoming remake, Sony, with help from Thinkmodo, outfitted a small coffee shop in New York, with remote controlled tables and chairs, a fake wall used to levitate a guy and books that fly off the shelves all by themselves. Then one actor took on the role of Carrie and setup innocent customers for a prankvertising experience of their lives.
The video has already got 3.2 million views and am sure we will get to see a whole lot more of prankvertising in the near future as the practice becomes the go-to marketing strategy for brands.
People in Tokyo who wear headphones or simply want to try new ones, were treated to a first of its kind Augmented Reality Music Festival. Using proprietary 3D augmented reality technology, Sony Japan created original augmented reality (AR) videos of four best-selling local rock groups. Then they enabled their band tour posters in key locations to play these AR videos. Special Sony branded headphone trial stations were also setup for anyone interested in joining the festival.
