Twitter is one of the most used social networks worldwide. With billions of tweets being generated everyday, Spontex, a French homecare brand found it to be a mess.
To fight dirt online and at the same time have the cleanest Twitter account in the world, they created @SpontexFrance and started tweeting in white. This not only gave their Twitter timleine a spotless look, it got people talking about their unique Twitter account.
At first glance, the tweets from the account seemed to be blank. Clicking the tweets unlocked the secret messaging behind them. In some cases the first person to favourite the tweet won free products from Spontex.