Tag: Sydney

Happy Holiday Videos 2013

Welcome back! Hope everyone had a great holiday season. Now for a great start to 2014! 🙂

Taking off from my last post, here are a series of holiday action videos created by agencies around the world in their lead up to Christmas 2013…

Christmas Chocolate Coin Factory by W+K London

Wieden+Kennedy London turned their Hanbury Street office window into a Christmas installation. Passers-by who inserted a 1 pound coin into Dan & Dave’s Chocolate Coin Factory activated the machine on display which then dispensed a special gold Belgian chocolate coin at the other end. All the money collected from this coin factory was donated towards building a new playground for Millfields Community School in Hackney, East London.

Disrupted Christmas by Holler

Holler an agency from Sydney created a live interactive installation that gave the general public a chance to disrupt the agency as it worked throughout the day. Electric Muscle Stimulation (EMS) units were hacked and hooked up to the Internet via IP cameras. Then key members of the agency were connected to the EMS units, and the Internet via a live stream. The public could then watch the agency staff online and instantaneously zapp them at will with the click of a button.

For each disruption the agency donated $1 to The Factory, a local community centre with a long history of supporting socially and economically disadvantaged local residents.

Happy Holidays by Victor & Spoils

Crowdsourcing agency Victor & Spoils for its holiday card transformed the Dove Body Evolution model into Santa Claus.

The More the Merrier by Publicis Groupe

The Publicis Groupe was back again with another Maurice Lévy YouTube video. This time however they worked with DigitasLBi to create a video that used the viewers webcam and facial recognition to count how many people were actually watching the video together. Then based on the number of viewers the video changed…

The Epic Christmas Split by Delov Digital

Delov Digital from Hungry used Chuck Norris to top Jean-Claude Van Damme’s epic Volvo split with the help of some serious digital enhancement.

Telekinize the Rainbow

On an average, just 6% of fans engage with a brand’s Facebook page after liking it. So Skittles Australia and their agency BBDO Clemenger decided that the average like just wasn’t enough. To get the attention of Facebook users, they partnered with Ben Cai, Australia’s leading mechanical and aerospace engineer, to create a Facebook app that allowed users to control Skittles with their minds.

The app displayed the Skittles via a live webcam, so that fans could see the Skittles they move in real life and be amazed by their newly discovered powers. As a result, fans spent an average of over 4 minutes interacting with the app, and likes on the Skittles Facebook page increased by 1500% every day.

Durex Fundawear

If t-shirts can be digitised then why can’t underwear. Durex Australia has just unveiled “Fundawear” a first of its kind wearable electronic underwear that allows touch to be transferred over the internet while maintaining comfort, sexiness and flexibility. Now people in long distance relationships can for the first time tease, tickle and tantalise even when apart.

To replicate the nuances of touch, each garment houses sophisticated touch technology that connects with a real-time server to communicate between both touchscreen devices and garments.

Fundawear is still in the experimental stage, so no word on a release date. But if you provide a creative reply to “How would you use Fundawear with your partner?” at the Durex Facebook page, then maybe you could win yourself a free prototype.

ASICS Run With Me

ASICS is a brand with a fine history not just in running sports, but also in the innovative use of technology. So at the Gold Coast Airport Marathon, a grueling 42km run they created a powerful demonstration of running and technology by connecting runners with their supporters like never before.

Runners were given RFID timing chips to connect their runs with Facebook. This allowed them to automatically post pre-written messages for their networks to enjoy, along with distance run/remaining, live timing, and location data plotted on Google Maps, at checkpoints throughout the race. Similarly, friends and loved ones were able to upload videos of support, which were triggered and played as runners approached giant screens along the course. 😎

As a result, 2000 (15%) runners connected their run with Facebook, 6000 messages of support were uploaded, 1000 video messages were created at the event and 35% of runners received video support. Additionally this generated thousands of unique status updates from inside the race, the campaign microsite received 25,850 unique visitors and tens of thousands of return comments from friends and family.

Jameson Irish Whiskey “Apple Attack”

Jameson Irish Whiskey has recently launched a huge outdoor campaign where they have teamed up with augmented reality specialist Blippar for their image recognition technology.

People with the Blippar app can now scan any Jameson Irish Whiskey ad or bottle and immediately get immersed in a Jameson Irish Whiskey version of Space Invaders…

Having played the game myself, I found it would have been a better experience if they had just allowed players to tilt the phone around, instead of non stop tapping at the screen. However it is still good to see more brands innovating like this.

If you would like to give it a try, then download the Blippar app on your smartphone and scan the below bottle to start playing…

Lynx “Invisible Ad”

Last month, McDonald’s in Canada created a billboard that could only be seen in the night with car headlights.

Now Lynx for its “Unleash the chaos” campaign in Australia replaced windows of a house in Sydney with special LCD screens. Sexy hostesses placed outside the house distributed polarized sunglasses to passersby’s that unveiled the chaos going on in the house…

Ikea Manland

Last month Ikea in Sydney, Australia ran a four-day trial of Manland. They created a dedicated area in the store which men with short retail attention spans could use to escape the pains of weekend shopping at Ikea. In simple words it was a day-care for husbands and boyfriends who wanted to take a break from the shopping. The store offered free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV. Ikea even gave a buzzer to remind girls to stop buy to pick-up their men!

As a result Manland got tons of international press coverage…