Around the world millions of people say good night on Twitter, some even with “#goodnight”. So german ad agency Jung von Matt/Elbe decided to collect all the #goodnight tweets for mattress manufacturers Fey & Co.
Every good night Tweet automatically became part of the campaign and with a simple Twitter Retweet, the users were invited to lullaland.net.
At the lullaland website the 144 character tweets were made into melodic tweets for the world. Thus Fey & Co became the ambassador for good sleep in the daily bedtime ritual of a digital generation.