To reach designers with a passion for typography, Jung von Matt/Alster created a font of their own. Dubbed the “Troja Script”, the font showed a recruitment ad instead of the usual font preview.
After being uploaded to various free font websites, the font generated 14,000 downloads and 23 applications for the open position at the agency.
As part of their new urban headphones campaign, “You Need To Hear This,” Philips unveiled special handmade wooden tables that you could literally plug your headphones into and hear. Each table featured hand illustrated typography and iconography inspired by its neighbourhood – all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar).
As a result, pub goers across east London experienced the Philips headphones while listening to trending music curated specifically for the neighbourhood they were in.
