Tag: UK

Playable Album Cover

Novalia is a technology company based in Cambridge, UK that is responsible for transforming classic print surfaces into smart touch based surfaces through special conductive ink and sensors e.g. The Sound of Taste from May 2014.

For their latest project they have worked with DJ Qbert to create the world’s first interactive DJ Deck on an album cover. Touching the cover activates the companion Algoriddim DJAY app that allows the user to scratch, mix and fade any songs they have already loaded in the app directly from the paper surface of the album cover.

Playable Music Posters

Borders between media are blurring. Books are being swiped, magazines digitally scrolled and even in print one can today occasionally navigate. So it is no surprise when regular paper posters come to life on being combined with bluetooth, conductive ink, sensors and speakers.

Beck’s Playable Poster

Looking for an innovative way to mark New Zealand’s Music Month, Beck’s partnered with Shine to design a playable poster. Using conductive ink and speakers the posters were made playable with a simple tap of the finger…

The Sound of Taste

Herb and spice brand Schwartz is all about flavour. So to dramatise flavour which was invisible and silent, they got print tech collective Novalia and ad agency Grey London to collaborate on an interactive poster. The poster used conductive ink to turn the surface area of the paper into an interactive interface that also connected to the viewers smartphone to deliver a richer experience…

Change the tune

Agency Republic from UK, created a poster with an embedded sensor which when knocked changed the song being played on the agencies shared sound system…

British Airways #lookup

Last month, BA setup a first of its kind interactive digital billboard in London’s Piccadilly Circus, that used custom built surveillance technology to track passing by BA flights.

On detecting a BA flight, the boy in the ad would get up and point to the plane while an accompanying message displayed the flight number and destination it was arriving from. 😎

Interactive advertisements are getting more popular with brands. In May, a Spanish organization called ANAR had used lenticular printing to show different messages to kids and adults in their campaign for anti-child abuse.