Here is a great example of Online, Mobile and Shopper Marketing converging with Augmented Reality (AR)! Integrated Marketing literally put into the hands of the people!
Japanese ad agency Dentsu has started this experimental coupon download platform called iButterfly on the iPhone. The free iPhone app transforms the habit of collecting coupons into a fun little game using AR and the device’s GPS.
The app tasks its users with catching virtual butterflies that are flying around, each representing one or more coupons. You can even share “butterflies” with your friends via Bluetooth.
An entertaining way to deliver targeted promotional coupons on the mobile…