In July this year I had written about how Ikea had re-imagined their 2013 catalog with visual recognition technology that brought its pages and offerings within to life.
Now to launch it in Singapore and Malaysia they decided to build some excitement in order to break away from the yearly expectations of the catalogue arrival. So they teamed up with Leo Burnett Singapore to create a special interactive in-store catalogue countdown room that was then broadcasted live on their Facebook page…