Is the end near for the QR code? It has been put to good use in countless innovative projects, but recently I am starting to see a drift towards technology that can produce similar results without the codes.
French company Capturio, lets users turn their t-shirts into a business card! Now Blippar in UK is creating augmented reality effects from printed images without any activation from a QR code. All the users needs to do is:
- download a custom app…in this case its from Blippar
- scan a Blippar enabled printed image (identifiable by a small Blippar logo) with their iPhone, iPad or Android device
- and begin interaction with the augmented reality 3D overlay seen on the screen…
In India I have seen Telibrahma using the same technology to increase the experiential engagements of brands via traditional mediums i.e. newspapers, posters etc.