Category: Live Communication

Tables you can hear

As part of their new urban headphones campaign, “You Need To Hear This,” Philips unveiled special handmade wooden tables that you could literally plug your headphones into and hear. Each table featured hand illustrated typography and iconography inspired by its neighbourhood – all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar).

As a result, pub goers across east London experienced the Philips headphones while listening to trending music curated specifically for the neighbourhood they were in.

The talking window

Train passengers who are bored during their travel tend to lean their head against the window. To capitlize on this moment of boredom and promote the Sky Go mobile app, BBDO Germany with the help of Audiva, a company that specializes in bone conduction technologies (i.e. the conduction of sound to the inner ear through the bones of the skull) developed a special transmitter that could be attached to the train window for a completely new form of public transport advertising.

As seen in the below video, these special transmitters released the Sky Go message through an inaudible high-frequency vibration that got translated to sound by the brain.

The Beer Fridge

First various brands created campaigns with red buttons, then came one with a pink phone and now we have a campaign from Molson, a Canadian beer brand that revolves around bright red refrigerators. 🙂

These eye catching refrigerators were filled with Molson beer and strategically placed across a variety of European locations to attract crowds. The catch? The fridges could be opened only by scanning a Canadian passport.

The campaign was created by agency Rethink Canada in order to bring back the classic tagline, “I am Canadian.” As a result, the video footage collected from the different European locations was cut into a 90 second online ad (seen below) and a 30 second TV ad which ran during the Stanley Cup Finals.