Coming to a Buenos Aires pub near you is the newly minted sport of Poolball, created out of Ogilvy Argentina for Budweiser.
The agency recently held an exclusive Bud-sponsored event during which two teams met on a giant 7×3 meter pool table. 15 soccer balls were reskinned to look like pool balls, and the competitors used their feet instead of sticks to score.
For the Amsterdam Motorshow, Renault introduced the possibility of “liking” real objects (offline) and immediately sharing them online via the Facebook wall. They created this innovative and real-time social sharing experience with the help of a RFID Facebook card.
Specially made Facebook pillars were placed in front of the Renault cars. All the visitors had to do was hold their pass in front of these pillars and an automatic connection would be made to their Facebook profile, with the car being “shared” on their wall. This way their offline car experience was instantly shared with their online friends.
Renault has used the RFID technology well, but last year Coca Cola has used the same in a more engaging manner at their Coca Cola Village event in Israel.
Chinese car brand ‘Chery’ launched a powerful dynamic car ‘Chery M11’ into the Russian market.
The problem ad agency Voskhod faced was that in Russia Chinese cars have the reputation of being unreliable and poor to drive.
So they launched an internet game where anyone could check the possibilities of Chery M11. In the game people created roads and drove along them with a computer model of the Chery M11. They raced against time and also voted for the best road. In a month from more than 800 roads the winner was chosen. The winning road was then constructed in reality and various journalists were invited to the Chery M11 rally. A Russian rally champion was selected as the driver and the creator of the winning road was his navigator.
As a result, the project participants and invited journalists could see the possibilities of the M11 for themselves. In 3 months more that 340 thousand people visited the M11 website. The sales of M11 exceeded those planned by 76%. The annual increase of Chery sales exceeded the market average 6 times to the amount of 186%.
The crew from blablablab.org created a unique digital installation in La Rambla, Barcelona, a place made famous by street artists posing as “human sculptures” along with the tens of thousands of tourists who come to see these street performers stand still.
This installation reverse the roles and lets the tourist become the producer as well as the consumer through a system that invites him/her to perform as a human statue, with a free personal souvenir as a reward: a small figure of him/herself printed three-dimensionally from a volumetric reconstruction that uses three structured light scanners (kinect).
DDB Paris has created a new service for the french railway booking site – Voyages-sncf.com. “The Escape Service” lets people escape to any destination they want by the simply pushing a magical red button.
Together with french collective Pleix, they designed three celebrations that emerged out of a 3×3 meter black box that unfolded like a huge jack in the box.
This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. This short film demonstrates how Ogilvy & Mather and digital production company Grand Visual in London have launched an augmented reality campaign featuring the new 7 seat Ford Grand C-MAX car on JCDecaux Innovate’s mall six-sheet screens at shopping centres in the UK.
The campaign allows users to interact with the car simply by holding their hands up to the screen. Virtual buttons allow the user to choose the colour of the car, open doors, fold the seats flat, turn the car 360 degrees and select demos of the car’s key features such as Active Park Assist.
This is the first outdoor augmented reality campaign to use 3D depth imaging technology in the UK. Rather than using a printed marker or symbol as a point of reference for interaction, the user interface is based on natural movement and hand gestures allowing any passerby to immediately start interacting with the screen content. A Panasonic D-Imager camera accurately measures the users real-time spatial depth output and Inition’s augmented reality software merges this real life footage with the 3D photo-real Grand C-MAX on screen.
With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their sale on short shorts. DDB Auckland created ads that were placed on the virgin thighs exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs.
This meant that as well as having branded seats, a veritable army of free media was created for Superette, with thousands of imprints being created and lasting up to an hour. Plus, by the nature of where the ads were placed, only the hippest young cats were seen advocating the brand.
Coca-Cola, whose Happiness Machine video was a runaway hit for the brand last year with 3 million views, is back with a sequel that offers more of an international flavor.
“Happiness Truck” takes place in Rio de Janeiro and is a twist on the original idea, which showed a Coke machine that spit out free Cokes, flowers, balloon animals, pizza and submarine sandwich at a college cafeteria. This time around, a special truck dispenses free Cokes as well as a beach toy, a surfboard, sunglasses, beach chairs, t-shirts and soccer balls.
TBWA\Tequila Hong Kong and Levi’s Hong Kong have invented a new way for their young audiences to express themselves with Soundwash, a concept developed for its Square Cut collection featuring five new styles of jeans.
Soundwash is a multi-dimensional interactive brand and music experience that lets the audience choose their favorite jeans style and then “Soundwash” the jeans to their favourite style of music including rock, hip hop and canto pop across multiple platforms.
Creatively, Soundwash cleverly rediscovers the authenticity of the classic American laundry and collides it with cutting-edge music styles to create a completely original brand experience using a Soundwash “machine”.
The concept is supported by limited edition packaging and gift accessories, a special Soundwash Laundry pop-up store in high traffic Tsim Sha Tsui, a branded iPhone game app, website and online viral video featuring local music band “Mr”.
The Soundwash iPhone app includes an engaging game where friends can compete with each other and see who can Soundwash the most number of jeans in 30 seconds. The top scorer of each week receives a pair of Levi’s Square Cut jeans.
Following the huge success of the Andes Teletransporter in 2009, and the Grand Prix win at the 2010 Cannes Advertising Festival, Andes the No. 1 beer from the Andean region of Argentina along with ad agency Del Campo Nazca Saatchi & Saatchi have engineered yet another way for the bros to throw off that female anchor.
Andes Friend Recovery (AFR) is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enabled men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.
The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were “recovered” friends.
How does it work?
