Live Communication 25 | SunMatrix Ramble

Fast Lane driven by fun

Volkswagen is soon going to launch it’s new Polo GTI. So in order to create awareness and generate buzz for the new car they created a “Fast Lane” in subways, malls and elevators around Germany and dedicated it to everyone who loves to go beyond the regular, who is curious for new stuff and who simply enjoys to speed it all up a little. 🙂

The Slide

Long staircase. Next to it a slide. Which way would you go?

The Shopping Carts

Some carts are pimped with a skateboard. Up for some extra shopping fun?

The Elevator

A sound system turns the ride into a rocket take-off. Welcome on-board!

The Caixa Benfica Pitch Invasion

Here is a video case study of a first of it’s kind football pitch invasion that was created to promote the partnership between the biggest Portuguese bank (Caixa) and Portugal’s biggest football club (Benfica)!

Flying Car by Mercedes Benz

Mercedes Benz with the help of agency Ponto de Criacao from Brazil, executed a highly segmented vertical action that would increase visibility for the brand among top executives and business people. Stickers of the SLS AMG, also known as “gull wing”, a new edition of the brand’s iconic model, were stuck to windows in shuttle flights, frequently used by the target.

As a courtesy, passengers also received a miniature car.

In one month, 100% of the target population was reached i.e. nearly 400 executives.

Online banner that you can literally smell!

Everyone loves cool ad executions, but some are clearly advertising for advertising people. 🙂 This is particularly true during award-show season. The video below shows a Brazilian campaign by ID/TBWA for a Brazilian fragrance brand called Kaiak.

Kaiak came up with a reformulated scent for its cologne and in order to sell it online ID/TBWA introduced the newly revamped men’s fragrance with an online banner that you could literally smell! The agency created custom hardware that was then attached to computers at more than 15 cyber cafe’s (lan houses) in Brazil. After this they created a special banner that appeared on the computers’ internet start page reading, “The best selling men’s fragrance in the country just changed. Want to try it? Click this banner. It’s scented.” Those who clicked on it were treated to a scented strip that emerged from the special hardware. 😎

CNN Go Beyond Borders

The Go Beyond Borders Project is an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho for the 20th Anniversary of the fall of the Berlin Wall.

40 km of Go Beyond Borders tape was produced to mark the original position of the Berlin Wall and 8 Street Art Installations told heroic stories of those who conquered the divide between East and West Berlin.

The action also marks the launch of CNN’s new International slogan: Go Beyond Borders.

McDonald’s “Playland”

In order to awaken the inner child in McDonald’s adult consumers…McDonald’s and DDB Sydney built an adult sized Playland in the middle of Sydney…

Since the time of the launch in March, more than 300 people have taken advantage of this playground on a daily basis and engaged with McDonald’s in a way they hadn’t for years!

Starbucks Pledge

One person can save trees, together we can save forests! For the good of the planet, Starbucks encouraged everyone to switch from paper cups to reusable travel mugs and get free brewed coffee. So on April 15th thousands of New Yorkers made the switch…

T-Mobile “The Rematch”

Martijn, a 39-year old carpenter attempts to bring back his football team from 1997 for a rematch of a 13-year old championship final that was then witnessed by a grand crowd of THREE people! This time he wants his entire village to be there to see him win. A dream enabled by T-Mobile Netherlands.