During the Geneva Motor Show 2012, Mini came up with a novel way to get people talking about their new Mini Countryman. A special vibrating bench was installed on the streets. Every time someone sat on the bench, a Mini would sneak up from behind and rev up the engine. The bench in turn would vibrate and get some great reactions…
Generosity is one of the basic elements in human happiness. However, research shows that just 1 in 10 people experience generosity from others. So to help change that trend, Danish chocolate maker Anthon Berg opened “The Generous Store”.
For one day only the pop-up store became the world’s first chocolate shop where people couldn’t pay with cash or card! Instead the store provided iPads where people could login to Facebook and post their promise of a generous deed to a friend or loved one…
Now thats what I call an innovative way of spreading positive brand messaging through people’s Facebook network. 😎
Cadbury along with agency MCsquared Dublin created an integrated advertising campaign that enlisted the support of the Irish public to help their giant Creme Egg release its Goo.
Eight rocking giant eggs protected in transparent cases were placed around Dublin. Fans were asked to tweet Goo using #tweet2goo or enter via the campaign Facebook app. Every Tweet and Facebook post caused the egg to get more egg-cited until it egg-sploded!
The entire Goo event was broadcasted live on the Cadbury Ireland Facebook page and participants were also automatically entered into a draw to win tickets to The London 2012 Olympic Games.
