USG People, one of the world’s biggest Outsourcing companies, launched ikki.be. A new portal for freelancers in search of new projects. There mission was to build awareness among freelancers and make them sign up at ikki.be.
What they learnt was that one of freelancers biggest concerns is to get their money on time. Which they usually don’t. But from now on any freelancer will be able to recall the accounts department of their late payment. With a little smile!
The winning idea of the Volkswagen fun theory award was submitted by Kevin Richardson, USA.
Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.
McDonald’s with ad agency DDB Budapest have launched an interesting new campaign to promote 2 cheeseburgers for only 1 Euro. An offer so low that it gives their target audience a chance to save for things they want.
The challenge was to stand out from the usual low price campaign. So they used the iconic wrapping paper to wrap a lot of cool stuff. They partnered with all kinds of shops around the city and turned them into unusual touch points.
