Category: Power of Online

How to plan a funeral

Speeding is the primary contributor to fatalities in Australia. So in September 2012 the Transport Accident Commission (TAC) created a Pinterest campaign that educated girlfriends and mothers ‘How to plan a funeral‘ for their young men who have 6 times more chances of a fatal crash than young women.

The campaign was based on the insight that a comment like “I’d hate to plan your funeral. Slowing down won’t kill you” from a close friend or relative has a much more profound effect than any message from an authority like the TAC.

#friskissthlm

January in Sweden is when all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution of start exercising. Stockholm based health club Friskis&Svettis is no exception.

Friskis&Svettis being a non-profit association is owned by its members. So with their agency Volt, they created a campaign that would make members inspire others in the community. A hashtag #friskissthlm was created on Instagram and members were called to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm. The results…

A Date To Remember

Earlier on this month Nivea Germany created a viral video that promoted ‘Nivea Deo Stress Protect’ through a series of live stress tests conducted on innocent passengers in a German airport.

Now Nivea UK has produced a cross-platform, interactive YouTube video where viewers can click anything in the scene to cause a stressful situation for Emily who is on a first date with her dream guy.

After having watched the below case video, replay it and click through to experience it.