In September, Facebook launched 360-degree video support. Disney was one of the first companies to use it to announce the new Star Wars film: The Force Awakens…
(Note: View the video directly on Facebook by clicking on the above image.)
Now GoPro has announced its newest 360-degree video: surfing in virtual reality with Anthony Walsh and Matahi Drollet…
(Note: View the video directly on Facebook by clicking on the above image.)
The GoPro video release has also coincided with Facebook’s announcement that 360 video support is now rolling out to mobile devices (meaning it will no longer be limited to the desktop).
With more than 8 billion video views from 500 million users on a daily basis (announced during the Q3 2015 earnings call). Brands will clearly want to pour in time, money, and other resources to exploit this new marketing opportunity.
To support the growing ecosystem of 360 video creators, Facebook has also launched a new 360 video Microsite. This site is dedicated to providing relevant resources and information like upload guidelines, common questions, and best practices.