360 Videos on Facebook

In September, Facebook launched 360-degree video support. Disney was one of the first companies to use it to announce the new Star Wars film: The Force Awakens…

(Note: View the video directly on Facebook by clicking on the above image.)

Now GoPro has announced its newest 360-degree video: surfing in virtual reality with Anthony Walsh and Matahi Drollet…

(Note: View the video directly on Facebook by clicking on the above image.)

The GoPro video release has also coincided with Facebook’s announcement that 360 video support is now rolling out to mobile devices (meaning it will no longer be limited to the desktop).

With more than 8 billion video views from 500 million users on a daily basis (announced during the Q3 2015 earnings call). Brands will clearly want to pour in time, money, and other resources to exploit this new marketing opportunity.

To support the growing ecosystem of 360 video creators, Facebook has also launched a new 360 video Microsite. This site is dedicated to providing relevant resources and information like upload guidelines, common questions, and best practices.

Paper Generators: Harvesting Energy from Touching, Rubbing and Sliding

Disney can make mundane magical, whether it’s transforming a pumpkin into a carriage or a few sheets of paper into a generator.

The team from Disney Research constructed a simple mechanism that harvested electrical energy from a user’s interactions with paper-like materials. The energy harvesters are flexible, light, and inexpensive, and they utilize a user’s gestures such as tapping, touching, rubbing and sliding to generate energy. The harvested energy is then used to actuate LEDs, e-paper displays and other devices to create interactive applications for books and other printed media.

To see it with your own two eyes, check out the video…

For more infos on how to build your own visit the Disney Research website.

Life of George

Its an exciting time for 12 year olds as they witness the first wave of electronic gaming i.e. digital-to-physical gameplay. Last year Disney announced a new line of toys called Disney Appmates that worked in tandem with the iPad. Now with “Life of George”, Lego has combined real Lego bricks with an app for your iOS and select Android devices.

In the game George shows you a picture from his travels and asks you to recreate it using Legos. You have to dig around in your box of 144 pieces to recreate the image and then take a picture of it on the dotted playmat. The app also has a brick recognition system that awards you points for speed and accuracy.

The game is pretty useful as kids don’t need to lug their entire Lego collection around. While for parents the game helps in teaching counting and hand-eye coordination as you need to find blocks as quickly as possible and then put them together.

Mickey Mouse brings Disney magic to NYC

Happy Birthday, Mickey Mouse! Walt Disney’s beloved icon turned 83 this month and Disney Parks celebrated at the Disney Store in Times Square with an augmented reality installation.

Disney is also using a Twitter hashtag #DisneyMemories to track the experiences at Times Square and the campaign.

This augmented reality installation seems to be trending with brands wanting to do live events, as National Geographic and Lynx have also used the same style of augmented reality to engage with their audience.

Disney Appmates “the next toy revolution”

Disney recently announced a new line of toys called Disney Appmates. These new toys and the iPad work in tandem to create a very new age play experience. Featuring the likenesses of characters from Cars 2, the Appmates are miniature figures with special sensors mounted on the bottom. The sensors work with the Cars 2 Appmates app to identify each figure when put against the iPad screen…

The Apple and Disney Stores will start selling Lightning McQueen, Tow Mater, Finn McMissile, and Holley Shiftwell in October. Francesco Bernoulli and Shu Todoroki will be launched in November and will made available exclusively through the Apple Store.