Digital Death

On December 1st, Hollywood died a digital death. The world’s top celebrity tweeters sacrificed their digital lives to give real life to millions of people affected by HIV/AIDS in Africa and India. Here is their full last tweet and testaments until $1,000,000 is raised to buy their lives back via www.buylife.org.

UPDATE:
Celebrity Twitter Ban Campaign a Bust, Can’t Raise $1 Million; Stars Freak Out
December 07, 2010 | New York Post

Celebrities were so frustrated with the time it took to raise $1 million for Keep a Child Alive’s “Digital Death” campaign, they persuaded a wealthy savior to give them $500,000 so they could get back on Twitter.

.hiv

.hiv is a global idea to fight HIV and AIDS. By the end of 2010, the number of people diagnosed with HIV would have reached 150 million.

AIDS continues to be a deadly diagnosis and to help stop it nonprofit organization Dot-HIV and Hamburg based agency Kemper Trautmann have launched a Facebook campaign, whose goal is to use the power of the Internet and establish a new top-level domain (such as .com or .org): .hiv.

Every website in the world could soon have the domain name ending .hiv – and while the content of the sites remain the same, you would do some good by using the .hiv-version of the website as every time someone visits such a website, the owner would donate a small amount of money to the Dot-HIV charity – or pay a monthly rate for the use of the domain name ending.

For more details visit www.dothiv.org/info.

AIDES – A Life

AIDES is the first association in the fight against AIDS in France and Europe. For more than 25 years AIDES has been fighting the social injustice exposed by the AIDS epidemic: fighting discrimination, pleading for a society that is fairer, more tolerant and more open to patients.

AIDES also constantly acts in the field of prevention as seen in the below ad created by TBWA Paris.