GRAACC is a Brazilian hospital that offers free treatment for children with cancer.
Over the last few years GRAACC has used a number of innovative approaches to raising funds. This year with Ogilvy Brazil they undertook the great banner sale. Rather than simply asking people for money, they asked companies to donate banner space on their web sites. Then instead of using the banner space to promote the hospital, they sold the space to other companies and individuals.
And if you’re interested in GRAACC’s campaign for 2010, that was rather different too. They asked people to donate their whole website to the charity…
