Porsche to launch their fastest, smartest and most innovative 911 ever, created a print ad that was just as groundbreaking as their new car.
Working with ad agency Cramer-Krasselt, Porsche integrated a small acetate prism into their ad which along with directions for assembly was put into 50,000 copies of Fast Company’s April issue. This unique tweak to the ad, transformed it into the world’s first interactive hologram print ad.
Corona Extra along with their ad agency Cramer-Krasselt worked with top astrologists, planetariums, and universities in USA to calculate the positioning of the moon in order to capture a moment where it would align perfectly with an image of Corona Extra beer.
The perfect moment was successfully calculated and the missing lime on the Corona billboard was completed with the moons alignment on the 14th and 15th of June. 😎
Watch the perfect lunar landing in this video…
