“Love is out there. If we get organized, there’s plenty for all.” That is the simple provocation behind the Singles Finder App built for Zonacitas.com, a major Argentinian dating portal.
Buenos Aires is often described as a nightlife-heavy city with thousands of bars, discos, and pubs. That abundance creates a practical problem for singles. Where do you go tonight if your goal is to actually meet someone?
Singles Finder reframes the decision as information. It is described as a free iPhone app that shows the number of single prospects in each location, so users can choose where to go before they go.
Turning nightlife into a searchable index
The mechanism is straightforward. The app surfaces venue-level counts of single men and women, letting users compare options and pick the spot with the best odds for their intent, rather than relying on guesswork or luck.
In big-city nightlife ecosystems, the winning consumer experience is often the one that reduces uncertainty about where to invest your next two hours.
Why it lands
This works because it respects the real barrier. The hardest part is not downloading a dating app. It is deciding where to show up in the physical world.
Extractable takeaway: When your category depends on offline outcomes, shift the product value from “matching” to “decision support.” Help people choose where to go, not just who to message.
What Zonacitas.com is really buying
As positioning, it moves the brand from “dating portal” toward “nightlife utility.” As behavior, it encourages planning and repeat usage. As marketing, it turns a crowded, emotional category into a rational promise you can explain in one sentence.
What to steal for other location-driven products
- Make the choice easier, not louder. Reduce the decision space with a simple comparison signal.
- Shift value upstream. Solve the problem before the user commits time and money to a night out.
- Design for “before I leave home.” The best moment is pre-decision, not mid-venue.
- Keep the promise legible. A count is clearer than a vibe.
A few fast answers before you act
What is the Singles Finder App?
It is a Zonacitas.com mobile app concept that shows how many single prospects are in each nightlife location, helping users decide where to go before they head out.
Why is the “count per venue” mechanic persuasive?
It turns an emotional, uncertain choice into a comparable signal. Users can pick a venue based on odds rather than guesswork, which feels immediately useful.
What problem does this solve that typical dating portals do not?
It addresses the offline planning step. Instead of focusing only on profiles and messaging, it supports the real-world decision of where to show up tonight.
What should a brand measure for an activation like this?
App opens during peak nightlife hours, venue search and comparison behavior, downstream check-ins or venue visits where available, and retention driven by repeat planning on future nights.