Tag: Duval Guillaume

Eat the Art

Cheese brand Castello, teamed up with ad agency Duval Guillaume to give New Yorkers the opportunity to taste their cheese in a very original way. A pop-up museum was setup at Grand Central Station, where famous still life paintings that contained images of cheese were reproduced with great precision with existing Castello cheeses. The difference? You could really smell and eat the copied works of art.

Over the course of two days, more than 500,000 visitors enjoyed the unique exhibition and 40,000 people actually tasted the cheese.

Smart Apps

Here are two mobile apps that recently caught my eye…

Audi Start-Stop App

The Audi start-stop system turns off the engine when the car stops at a traffic light and turns it on again when the car starts. Using the same principle Audi along with DDB Spain created an Android app that detects which applications have been open longest without being used and sends an alert to the user to close them. Thus saving battery and making the phone a more efficient tool.

Reborn Apps

Many events create their own smartphone apps. But when the event is over, the apps lose their usefulness and are then hardly used. To give these apps a second life, Duval Guillaume got various Belgium organisations to push out an update which turned their event apps into a registration medium for organ donation.

Amazing mind reader reveals his ‘gift’

Febelfin, the Belgian federation for the financial sector, launched a campaign that urged people in Belgium to be vigilant about what they make available online. To drive home the message they recruited Dave, an extremely gifted clairvoyant who showcased his talent to a random sample of people. Just when the people started to believe in his talent, the magic behind the magic was revealed… 😎

Nutricia Baby Connection

Young parents all over Belgium rely on Nutricia babyfoods every day. So ad agency Duval Guillaume helped Nutricia find a new unique way to support mums even before their baby is born – with Baby Connection: a unique iPhone app that helps gets the dad more involved in the pregnancy.

Baby Connection works best when you use it as a couple. There’s a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phone. The app can even transform two iPhones into one big screen.

Have a look at the demo to see how it works:

To launch Baby Connection, Duval Guillaume even came up with a campaign that’s as unique as the app itself. Have a look at what they did:

Don’t tag people, tag their clothes

Women are always looking for inspiration for their wardrobe and most of the time they find this inspiration by looking at other women.

This inspired agency Duval Guillaume to create a Flair Fashiontag Facebook app for Belgian women’s magazine Flair. In the app instead of tagging people, you can tag people’s clothes or accessories and ask them where they got them.

All fashiontags are displayed in a Facebook gallery, the best are published in the weekly edition of Flair. This way there is constant interaction between the facebook application and the magazine itself.

Probably the best ad in the world…

You can debate the effectiveness of magazine advertising all day long, but this Carlsberg ad from Belgian ad agency Duval Guillaume is undeniably useful. The advertisement appeared in Men’s Magazine Menzo and if you follow its instructions, then you can use the flimsy piece of paper to open a bottle of Carlsberg!

Try it out yourself by downloading the advertisement from: www.probablythebestadintheworld.be.

BUT does it make this “probably the best ad in the world”? Not if you consider the likely inspiration – this YouTube video (1.8 million views) showing a guy using a piece of paper to open a bottle of Carlsberg. 🙂