Smart Apps

Here are two mobile apps that recently caught my eye…

Audi Start-Stop App

The Audi start-stop system turns off the engine when the car stops at a traffic light and turns it on again when the car starts. Using the same principle Audi along with DDB Spain created an Android app that detects which applications have been open longest without being used and sends an alert to the user to close them. Thus saving battery and making the phone a more efficient tool.

Reborn Apps

Many events create their own smartphone apps. But when the event is over, the apps lose their usefulness and are then hardly used. To give these apps a second life, Duval Guillaume got various Belgium organisations to push out an update which turned their event apps into a registration medium for organ donation.

A dramatic surprise on an ice-cold day

In April last year TNT had launched their digital channel in Belgium with a big red push button in a quiet Flemish square.

Now to launch their movie channel in the Netherlands, they created a new dramatic piece of the now famous red button in the quiet town of Dordrecht. When innocent passers-by dared to push the button, pure TNT-drama unfolded with a slightly new twist: close ‘participation’ of the public. 🙂

Electronic Arts “SSX Shakes”

Gaming giant EA has recently released SSX extreme snowboarding for the Playstation and Xbox360. But before SSX officially hit the slopes in Belgium, EA wanted to generate extra buzz and free press. So their ad agency Duval Guillaume Modem from Antwerp created an exclusive “SSX Shakes” event for a limited audience of popular bloggers and journalists. During the event, they brought the audience in the right mood with booze, snowboarding, music, chicks, tricks… and game play.

The slope had a cocktail bar where the invitees got to choose 1 of the cocktails that were named after a typical snowboard trick. The cocktails however, were not shaken by bartenders but by pro-riders who performed the corresponding snowboard trick and handed it over freshly shaken. Afterwards every blogger and journalist received a personalized movie with the making of his SSX shake to share with friends, fans & followers. 😎

The movies and photos are now available at