To promote a million seat fare sale, Scandinavian Airlines via Crispin Porter Boglusky Stockholm ran a competition on Facebook where SAS fans could grab a free trip. All the fans had to do was make their profile pic into a custom made Up For Grabs image and simply post a matching image where they grab the trip on the SAS Facebook wall.
The campaign was against the Facebook promotional terms & conditions, so eventually it was shut down. But not before a winner was chosen!
Recently Facebook released new improvements to the Facebook profile which makes it even easier for you to tell your story and learn about your friends. Shortly after the release a French artist took advantage of the new profile design to express himself. After which many other creative minds have also played around with their profiles.
This in turn inspired Schweppes to develop the Schweppes Profile App on Facebook, which helps anybody who doesn’t have Photoshop skills and much time to get a great new profile as well.
A great strategic play by Schweppes, as it provides a service that will be increasingly popular as the trend catches on. Click here to check out the app.
