Alibaba and Ford have signed a deal to build a vending machine for cars in Guangzhou, China. The vending machine has a capacity of 42 cars and allows prospective buyers to book a three-day test drive before they buy. All the prospective buyer needs to do is select the car model they’re interested in, put down a deposit electronically via the Tmall app, schedule a pickup time, and snap a selfie so that the vending machine can recognize them when they pick up the car for a test drive.
Mercedes-Benz has recently announced that all of its 2016 and 2017 vehicles in the US would now be able to connect with both Amazon and Google’s digital voice assistants.
With the help of this integration Mercedes owners can now instruct their Amazon Echo or Google Home to remotely start or lock their vehicles, as well as send addresses to their in-car navigation system. The video below however shows Mercedes-Benz creating an intelligent ecosystem around its cars with the help of cutting-edge technology.
Mercedes isn’t the first automaker to recognise the potential of artificially intelligent
third party digital voice assistants. At CES earlier this year, Ford unveiled its plan to roll out Alexa-equipped vehicles. Around the same time, Hyundai announced a new partnership with Google to add voice control through the Google Home.
Ford wanted to launch the new Escape in a way that would give folks something they had never experienced before in branded entertainment. So in an industry first, Ford took the small screen to the second screen by combining TV with social media and mini-gameplay to create the first prime time Social TV show: Escape Routes.
Six teams took on daredevil stunts while enlisting online fans as Virtual Teammates (VTMs), who’s real-time support, determined who crossed the finish line each week. The social media buzz around Escape Routes exceeded all expectations and benchmarks. There was a 1,033% increase in @FordEscape Twitter followers and 50% increase in Facebook Likes.
Inspired by Ford’s key-free technology for unlocking and locking cars, Ogilvy Paris has developed the ‘KeyFree Login’ app for the Mac. Once installed and configured, the app logs you into your Facebook, Twitter and Gmail accounts by unlocking your passwords when your mobile device is close to your computer. When you move away, it locks them again by logging you out. 😎
I hope Apple implements a feature like this into their Mac OS. It will definitely make life convenient and help avoid log-in fatigue. 😉 Until then give the Ford Keyfree Login a whirl at www.ford.fr/keyfreelogin.
Ford Seleccion is the brand of used cars from Ford in Spain. Bassat Ogilvy Madrid, the agency responsible for marketing the cars was given the task of bringing the excitement of a new car to the old ones.
So the team set out to bring the ‘smell of a new car’ to those who chose to buy a used one. After all, you might be willing to sacrifice the new car itself, if the old one at least smelled like a new one. 😉
Once the smell of the new car was identified, it was taken and bottled into fragrance samplers called ‘Olor a Nuevo,’ which means ‘Smell of New’. With this fragrance the line of old cars that smelled exactly like the new ones was created and successfully advertised through print and outdoor ads.