Grey | SunMatrix Ramble

How to plan a funeral

Speeding is the primary contributor to fatalities in Australia. So in September 2012 the Transport Accident Commission (TAC) created a Pinterest campaign that educated girlfriends and mothers ‘How to plan a funeral‘ for their young men who have 6 times more chances of a fatal crash than young women.

The campaign was based on the insight that a comment like “I’d hate to plan your funeral. Slowing down won’t kill you” from a close friend or relative has a much more profound effect than any message from an authority like the TAC.

Creativity Forgives Everything

LEGO has recently launched an advertising campaign in France based on the theme of the child’s creativity with the line “We forgive everything to their creativity”.

Click here to watch the video on AdsSpot website.

Making It Make Noise

Grey Worldwide in Vancouver created a record player from a piece of corrugated cardboard that folds into an envelope.

Once assembled, a record can be spun on the player with a pencil. The vibrations go trough the needle and are amplified in the cardboard material.

The players were sent out to creative directors across North America as a creative demonstration of GGRP’s sound engineering capabilities.