To create positive attention around the LEGO brand during December 2012, a global digital social campaign was created that challenged people to take their imagination with the well known LEGO bricks one step further and share the results via digital media.
The campaign was dubbed ‘Happy Holiplay’ and was run for three weeks. LEGO fans from 119 countries participated actively and uploaded pictures to the campaign website.
LEGO has recently launched an advertising campaign in France based on the theme of the child’s creativity with the line “We forgive everything to their creativity”. The campaign consists of five visuals and this cool multiple choice video… 🙂
Its an exciting time for 12 year olds as they witness the first wave of electronic gaming i.e. digital-to-physical gameplay. Last year Disney announced a new line of toys called Disney Appmates that worked in tandem with the iPad. Now with “Life of George”, Lego has combined real Lego bricks with an app for your iOS and select Android devices.
In the game George shows you a picture from his travels and asks you to recreate it using Legos. You have to dig around in your box of 144 pieces to recreate the image and then take a picture of it on the dotted playmat. The app also has a brick recognition system that awards you points for speed and accuracy.
The game is pretty useful as kids don’t need to lug their entire Lego collection around. While for parents the game helps in teaching counting and hand-eye coordination as you need to find blocks as quickly as possible and then put them together.
The 3D premiere of Star Wars Episode 1 in early 2012 was a cinematographic milestone for the Star Wars saga. To celebrate the milestone, LEGO along with ad agency Serviceplan Munich created a unique 3D LEGO sound installation that actually played the Star Wars main theme song.
The installation comprised of a huge barrel organ on which four Star Wars worlds i.e. Hoth, Tatooine, Endor and the Death Star were built onto it with over 20,000 individual LEGO pieces. When the organ turned, the pieces touched mechanical sensors that in turn struck keys of a built-in keyboard.