Build with Chrome

Google earlier this week released their latest Chrome Experiment in partnership with LEGO called “Build with Chrome”. 😎

Now anybody who visits via their Chrome browser can use their mouse or touchscreen to build something out of the virtual LEGO bricks and share them directly on Google+.

Augmented toys and games from Toy Fair 2013

Augmented Reality (AR) toys and games that combine physical and digital interactions are a fantastic way to get kids away from TV and computer screens. And so this year at the Toy Fair in New York there were a whole bunch of such toys…

Barbie Digital Makeover Mirror

Lets kids try out make up while avoiding all the mess. The game uses the iPad camera to track faces.

Mattel Disney Princess Ultimate Dream Castle

The first mass market doll house to support augmented reality.

Popar 3D Books

A new line of children’s books that use AR technology to make books come alive with virtual 3D objects and animations, that pop right off the page.

Sphero Ball and Sharky the Beaver

The first app ever to let you take a virtual 3D character for a walk around your house.

Imaginext Apptivity Fortress

Combines playset and app play all in one, while giving children endless possibilities for adventures, activities and games around the fortress theme.


Brain waves control furry ears.

Lego Mindstorms EV3

User-created robots that can be controlled by various sensors and smartphones.


Cubelets are magnetic blocks that can be snapped together to make an endless variety of robots with no programming and no wires.

Sifteo Cubes

A magical new interactive game system built on the timeless play patterns of legos, building blocks, and domino tiles.

LEGO Happy Holiplay

To create positive attention around the LEGO brand during December 2012, a global digital social campaign was created that challenged people to take their imagination with the well known LEGO bricks one step further and share the results via digital media.

The campaign was dubbed ‘Happy Holiplay’ and was run for three weeks. LEGO fans from 119 countries participated actively and uploaded pictures to the campaign website.

Life of George

Its an exciting time for 12 year olds as they witness the first wave of electronic gaming i.e. digital-to-physical gameplay. Last year Disney announced a new line of toys called Disney Appmates that worked in tandem with the iPad. Now with “Life of George”, Lego has combined real Lego bricks with an app for your iOS and select Android devices.

In the game George shows you a picture from his travels and asks you to recreate it using Legos. You have to dig around in your box of 144 pieces to recreate the image and then take a picture of it on the dotted playmat. The app also has a brick recognition system that awards you points for speed and accuracy.

The game is pretty useful as kids don’t need to lug their entire Lego collection around. While for parents the game helps in teaching counting and hand-eye coordination as you need to find blocks as quickly as possible and then put them together.

LEGO Builders of Sound Installation

The 3D premiere of Star Wars Episode 1 in early 2012 was a cinematographic milestone for the Star Wars saga. To celebrate the milestone, LEGO along with ad agency Serviceplan Munich created a unique 3D LEGO sound installation that actually played the Star Wars main theme song.

The installation comprised of a huge barrel organ on which four Star Wars worlds i.e. Hoth, Tatooine, Endor and the Death Star were built onto it with over 20,000 individual LEGO pieces. When the organ turned, the pieces touched mechanical sensors that in turn struck keys of a built-in keyboard.

You can also play the organ yourself, and hear the original sounds directly via the web at