Shoe brand Aldo in Israel organized a guerilla stunt where passers-by had to stand on a welcome mat, take a picture of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. After successfully completing this task they were asked to ring the bell in front of them and wait for 120 seconds. Post which they received a surprise gift. 😉
Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users. So Turkcell’s agency, Rabarba from Istanbul, developed a campaign that attracted these users by creating a unique live competition through Twitter.
The smartphone was packed in gift boxes and covered with post-its. Players had to then tweet what was written on the post-its to unwrap the boxes, using the hashtag #Turkcelltweet. Along the way contestants participated in games that won them free minutes and mobile data. The final challenge was to get a celebrity to retweet the message – winning the successful Twitter user a smart phone.
