Tag: homeless

Homeless Fonts

When you walk by a homeless person on the sidewalk holding a cardboard sign, you see an anonymous face struggling to survive. So to help the homeless in Barcelona, Cyranos McCann teamed up with the Arrels Foundation to launch HomelessFonts.org. The website featured fonts created using the handwriting of local homeless people, ready for purchase by marketers aiming to personalize their brands.

The money raised from the website is to be spent on accommodation, food, social programs and health care of the homeless. For more information visit www.HomelessFonts.org.

Frozen Cinema

Fiftyfifty is a gallery based in Düsseldorf, Germany, that is actively trying to help out those less fortunate and homeless.

To simulate what it would be like to live on the streets, they got cinemas in Germany to turn the airconditioning to 8°C / 46°F. Then they showed videos of homeless people on the street commenting on the cold cinema experience. It turned out that for them 8°C / 46°F was cozy.

This reality check for the people pushed them to scan the QR codes on the blankets and donate some money to keep the homeless people warm.

Faktum Hotels Project

Gothenburg in Sweden has about 3,400 homeless people. Most of them find a roof over their heads with a friend or at a refuge, but some even sleep in the open air.

So in a charity campaign that tries to harnesses the spirit of giving and consideration, ad agency Forsman & Bodenfors has chosen ten places where these homeless might spend the night and made it possible for any one of us to book them. Just like any hotel.

All the money raised through this faktumhotels.com project will then go directly towards Faktum’s work for the homeless.