To encourage people to use the train to go and explore nearby cities, railway service Thalys created three interactive billboards. Each billboard represented a city, and each was host to more than 1000 unique sounds from that city.
Pedestrians who walked past these billboards were invited to plug in with their personal headphones and start exploring. So instead of using their headphones to block out the city, they were made to use it to rediscover one.
Powerade with the help of Ogilvy & Mather setup several workout billboards in Berlin that apart from advertising the product, also doubled up as workout equipment to emphasize the brands attitude “You have more power than you think”.
People practicing their rock climbing, weight lifting and boxing skills on the unique billboards were also rewarded with some free Powerade to help replenish their electrolytes.
Publicis Israel and e-dologic are back with a new campaign for Prigat, a leading company in the Israeli fruit juice market.
This time they have used innovative digital billboards called “Smile Stations” to send real time messages at various train stations. The aim was to get passers by to smile, and like their message.
People walking by could approach the screen and press a physical “Like” button. This in turn would broadcast the video of the moment back to the user who sent it via the Prigat Facebook Page. Users who generated the most smiles won a prize.
There were over 10,000 messages sent to screens at train stations around Israel and thousands of people responded by hitting the like button…
