Tag: iPhone apps

Making magazines instantly interactive

Enabling readers to buy directly from magazines or newspapers is slowly going to become the industry standard, as revenues from print continue to slip.

Last year Ikea re-imagined their catalog via a special visual recognition app that brought its pages and offerings within to life. Now Marie Claire has taken it one step further by letting their readers use the Netpage app, to interact with its printed pages i.e. clip, save, share, watch and buy.

The Netpage app uses a combination of image recognition, augmented reality and digital twin technology. Hence no special codes, watermarks or special printing processes are required.

The future is all about content being fused with commerce so that it’s a quick step from reading about an item to buying it. So get ready! 😎

The TimeKiller App

For the last two years in a row, SAS (Scandinavian Airlines) has won the award for being Europe’s most punctual airline. With their ad agency SWE Advertising Stockholm, they created a great little time wasting utility app that isn’t actually made for its loyal customers, but for their competitor airline customers. 😎

The idea was to poke a little fun at SAS’ competitor airlines by suggesting to their customers that they’ll need this app from SAS because chances are, their flight will be delayed and they will need something to kill their time with…

The Award Shelf

We have seen a string of guerilla recruitment campaigns from various ad agencies this year. In this latest example Jung Von Matt/Alster from Germany has created a new way to attract talent.

We all know creative people love to win awards. A lot of awards! After which they just lie in their offices. So Jung Von Matt/Alster has introduced a tool to store them in a nicer way…in ones pocket with their new Award Shelf iPhone app.

After installing the Award Shelf app creatives can organize their awards on a virtual shelf with the appropriate description, share them via email or Facebook and even create a PDF with which they can apply directly for a job at Jung von Matt! 😎

Want to create your own pocket award shelf? Get it from www.theawardshelf.com

Singles Finder App

Ogilvy Interactive has developed a “Singles Finder App” for Zonacitas.com, a major Argentinian dating portal. Their concept was simple…”Love is out there. If we get organized, there’s plenty for all”.

With Buenos Aires being one of the cities with the best nightlife in the world, having thousands of bars, discos and pubs to choose from can be a problem. All these options make it difficult to find and meet single men and women. With the “Singles Finder”, a free Smartphone App for the iPhone, users were able to get the exact amount of single prospects in each location. The best part was that they knew where to go well before.

Augmented Reality Cinema

The Augmented Reality Cinema app for the iPhone allows you to walk around London and discover all the places where movies have been shot. Just point your iPhone in the direction of a sweetspot and get a replay of the movie scene that was shot there.

The app is currently a work in progress prototype. But if and when it does see the light of day, I am sure it will make a great gizmo for all the movie buffs out there.

Budweiser Ice Cold Index

Irish people have always been fascinated by the weather but their interest is set to reach new heights this summer with the launch of the Budweiser Ice Cold Index.

The Budweiser Ice Cold Index App is set to show you the local weather, then spit out redemption codes for free or discounted beer at nearby participating pubs. The higher the temperature, the less you’ll pay for your pint. 🙂

This app literally moves people into the selling space, provides refreshment, and so it should gain some loyalty points with the customers as well. Too bad it’s only in Ireland!

Fiat Street Evo

Leo Burnett Iberia has launched a new app called Fiat Street Evo [iTunes Link], which is also the world’s first not-printed car catalogue! Its a catalogue that’s virtually on every street in your city!

Fiat Street Evo recognizes traffic signs as if they were QR codes and associates each sign with a feature of the new Fiat Punto Evo. For example; a STOP sign will tell the user all about the new breaking system, a CURVE ahead sign will tell the user that the car has an intelligent lighting system that guides you in curves. And the list goes on with every feature of the car.

Nutricia Baby Connection

Young parents all over Belgium rely on Nutricia babyfoods every day. So ad agency Duval Guillaume helped Nutricia find a new unique way to support mums even before their baby is born – with Baby Connection: a unique iPhone app that helps gets the dad more involved in the pregnancy.

Baby Connection works best when you use it as a couple. There’s a mum version and a dad version – and everything each parent adds is automatically synced with their partners’ phone. The app can even transform two iPhones into one big screen.

Have a look at the demo to see how it works:

To launch Baby Connection, Duval Guillaume even came up with a campaign that’s as unique as the app itself. Have a look at what they did:

Test drive a Volkswagen inside a print ad

Volkswagen in Norway is offering what it claims is the world’s first test drive inside a print ad. The ad, placed in several Norwegian magazines, presents a long stretch of road (there are summer and winter versions) and urges readers to download an app (developed by Mobiento) that lets you “drive” a car on the road by hovering your iPhone over it.

You can test three different features of the vehicle—lane assist, adaptive lights and cruise control. Sure, it’s not quite as immersive as a real test drive, but it’s a nice idea executed well. All that’s missing is a mini Darth Vader to pop up and deliver the tagline. 🙂

Honda Jazz Interactive TV Ad / iPhone App

Wieden + Kennedy London has recently unveiled a first of its kind interactive TV campaign for the new Honda Jazz called “This Unpredictable Life”, in which an iPhone app (iTunes link) is used to literally grab content from the ad (YouTube link) as it plays.

The campaign uses what is called “screen hopping” that works by having sound from the TV ad recognized by the iPhone App. The app then uses the predefined sound waves to know which character to display on screen at that moment, essentially giving the ability to interact with the TV ad in real time.

Once you have got the character, you can interact separately with each one away from the TV ad, by doing things like singing into the iPhone to make the characters dance.

I am sure this is only just the beginning of many more such engagement campaigns, as last year we also saw Dentsu Japan using a similar iPhone app engagement model, for its location based augmented reality coupons.