Jeep Poland launched Jeep-in, a geo location game, which turned Poland into a big treasure map. To play it people had to go off-road. Every player received a map with the exact location of the awards. To win one had to find the point, go there and Jeep-in (check-in). The awards were put in the most remote and hard to get places in Poland. The player who at the end had the highest number of points won a Jeep Grand Cherokee.
One of the oldest and most effective ways to sell a product is with a good demonstration. Leo Burnett Brussels took this approach and gave it a fresh, fun spin. They strapped some cameras on a few Jeep Compasses and set out to discover the most remote post locations they could find. Direct mailers were then shipped from these far-flung places that pointed recipients to a site where they could follow the journey and see the Compass in action.
It was a simple idea with a big impact. Take a look below…
Tell Jeep your favorite song and their app will tell you where to drive! Jeep Spain with Leo Burnett Iberia have come up with a new online campaign called ‘Drive Your Track’.
At www.driveyourtrack.com users are asked to upload their favorite song in order discover where their music could take them. A special technology is then used to read the sound waves generated by the uploaded track and then find the landscapes that match the shapes of these waves! With an extra click, users can also discover the route to reach the destination.
