In 2010, Microsoft released Kinect – a controller-free gaming and entertainment experience for the Xbox 360. In this new experience the body is the controller – joysticks and buttons are replaced with the users’ movements and gestures.
It turns out Kinect has many uses beyond games and entertainment. Razorfish’s Emerging Experiences team created KinectShop to demonstrate the use of the Kinect platform in a retail or at-home augmented reality shopping experience.
NuFormer after executing 3D video mapping projections onto objects and buildings worldwide, have now used interactivity in their latest addition to this technology.
During the interactive projection test the spectators became the controller and interacted realtime with the building by using gesture based tracking (Kinect). People could influence the content by using an iPad, iPhone or web based application made available for both mobile phone and computer use. For this test Facebook interactivity was used but any type of social media can also be incorporated into the projection.
This is an exciting development for projection mapping and we should be seeing this featured in some great campaigns to come.
