KFC India turns a chicken box into a build-it-yourself tech toy. Select boxes for the newly announced Smoky Grilled Wings include the “Kentucky Flying Object.” Also called “KFO.” A mini-drone you assemble yourself.
The limited-edition boxes are available in ten selected cities from January 25 to January 26.
If you receive one of the special boxes, you get your wings plus a fully functioning mini-drone, along with assembly instructions online at kfodrone.com.
Why this is packaging-led “tech savvy” marketing
KFC is not adding a QR code or a one-off AR filter. It is putting the message inside the product experience. The packaging becomes the headline. The consumer gets something physical, surprising, and demonstrably “tech,” in the moment of consumption.
The behaviour it encourages
This is a meal that extends beyond eating.
- Assemble.
- Show someone.
- Fly it.
- Share the proof.
The drone is not just a giveaway. It is a social object that creates repeatable conversations, both offline and online.
What to watch if you replicate this play
A high-novelty object inside a food pack raises immediate execution questions.
- Safety and compliance. Especially around batteries, rotors, and usage guidance.
- Availability clarity. Limited editions can frustrate if expectations are unclear.
- Post-purchase support. Instructions, spare parts, and handling issues.
A few fast answers before you act
What is the “Kentucky Flying Object”?
A limited-edition KFC India box concept where select Smoky Grilled Wings boxes include a DIY mini-drone.
When and where is it available?
In ten selected cities from January 25 to January 26.
What is the core marketing idea?
Turn packaging into the primary experience, then let the object create shareable proof that travels beyond the store.
