Tag: multichannel augmented reality campaign

Jameson Irish Whiskey “Apple Attack”

Jameson Irish Whiskey has recently launched a huge outdoor campaign where they have teamed up with augmented reality specialist Blippar for their image recognition technology.

People with the Blippar app can now scan any Jameson Irish Whiskey ad or bottle and immediately get immersed in a Jameson Irish Whiskey version of Space Invaders…

Having played the game myself, I found it would have been a better experience if they had just allowed players to tilt the phone around, instead of non stop tapping at the screen. However it is still good to see more brands innovating like this.

If you would like to give it a try, then download the Blippar app on your smartphone and scan the below bottle to start playing…

Augmented Reality – Hyperlinking the real world

Is the end near for the QR code? It has been put to good use in countless innovative projects, but recently I am starting to see a drift towards technology that can produce similar results without the codes.

French company Capturio, lets users turn their t-shirts into a business card! Now Blippar in UK is creating augmented reality effects from printed images without any activation from a QR code. All the users needs to do is:

  1. download a custom app…in this case its from Blippar
  2. scan a Blippar enabled printed image (identifiable by a small Blippar logo) with their iPhone, iPad or Android device
  3. and begin interaction with the augmented reality 3D overlay seen on the screen…

In India I have seen Telibrahma using the same technology to increase the experiential engagements of brands via traditional mediums i.e. newspapers, posters etc.