In September 2012, Hugo Boss live streamed its Boss Black Fall Winter 2012 fashion show directly in 3D. Now fast forward to 2014 and Ralph Lauren has launched their Polo for Women Spring 2015 collection via a cinematic 4D experience. 😎
On the evening of September 8th during the New York Fashion Week, Ralph Lauren created a runway out of a 60 foot high water-screen projection that towered above Manhattan’s Central Park fusing fashion, art and technology.
Cheese brand Castello, teamed up with ad agency Duval Guillaume to give New Yorkers the opportunity to taste their cheese in a very original way. A pop-up museum was setup at Grand Central Station, where famous still life paintings that contained images of cheese were reproduced with great precision with existing Castello cheeses. The difference? You could really smell and eat the copied works of art.
Over the course of two days, more than 500,000 visitors enjoyed the unique exhibition and 40,000 people actually tasted the cheese.
On 28th of August, KLM connected hundreds of people in Amsterdam and New York via a live interactive video display. The display let people on the streets of the two cities come face to face with one another, just as the French railway (SNCF) had done with Lyon and Brussels in 2012.
However the KLM version had a contest built into it. The connected people were asked to High Five each other and for every successfully timed High Five, the participants got two tickets to New York or Amsterdam.
Carrie is an upcoming 2013 American supernatural horror film. It is the third film adaptation of Stephen King’s 1974 novel of the same name.
To promote this upcoming remake, Sony, with help from Thinkmodo, outfitted a small coffee shop in New York, with remote controlled tables and chairs, a fake wall used to levitate a guy and books that fly off the shelves all by themselves. Then one actor took on the role of Carrie and setup innocent customers for a prankvertising experience of their lives.
The video has already got 3.2 million views and am sure we will get to see a whole lot more of prankvertising in the near future as the practice becomes the go-to marketing strategy for brands.
To embody the adventurous spirit of Heineken, Wieden + Kennedy in New York set up a board at JFK’s Terminal 8 and dared travelers to play “Departure Roulette”. Those who dared, had to drop their existing plans and go somewhere totally new and exotic with the push of the red button. 😎
The daring passengers were later also given $2,000 to cover expenses and were booked into a hotel for two nights at the new destination. Below is the recently released video of how things unfolded at JFK…
The game was inspired by “Dropped,” the new Heineken campaign that was launched a month ago from W+K Amsterdam in which four men were sent to remote destinations and their adventure to return filmed.
Virgin Atlantic wanted to give the people of New York a taste of their onboard services. So with the help of Y&R New York they took over an ordinary bench and gave unsuspecting park-goers an unforgettable Virgin Atlantic experience…
Adam Tensta, a hip hop artist from Sweden remembers back in the day when one had to wait for a song to release, and then stand in line to get the new single fresh hot off the presses. So for his new single “Pass It On” he along with R/GA New York decided to bring some of that exclusivity back with a Facebook app that allowed only one person to listen to the track at a time, before it was passed to someone else.
To spread the song by word of mouth they played on peoples need to get first in line. Registered users were asked to watch, listen or tweet in order to pass 15 people in the line.
Augmented Reality (AR) toys and games that combine physical and digital interactions are a fantastic way to get kids away from TV and computer screens. And so this year at the Toy Fair in New York there were a whole bunch of such toys…
Lets kids try out make up while avoiding all the mess. The game uses the iPad camera to track faces.
The first mass market doll house to support augmented reality.
A new line of children’s books that use AR technology to make books come alive with virtual 3D objects and animations, that pop right off the page.
The first app ever to let you take a virtual 3D character for a walk around your house.
Combines playset and app play all in one, while giving children endless possibilities for adventures, activities and games around the fortress theme.
Brain waves control furry ears.
User-created robots that can be controlled by various sensors and smartphones.
Cubelets are magnetic blocks that can be snapped together to make an endless variety of robots with no programming and no wires.
A magical new interactive game system built on the timeless play patterns of legos, building blocks, and domino tiles.
Since 2010 I have noticed a steady increase in innovations at fashion shows around the world. In this latest example Acne Production has created a cutting edge ‘Interactive Live Stream Experience’ for the adidas Y-3 Spring/Summer 2013 collection that was revealed at New York Fashion Week in September 2012. The show marked the 10th anniversary of adidas’ unique partnership with Yohji Yamamoto. Athletes, celebrities, and fashion mavens gathered at St John’s Center, which had been transformed by Dev Harlan’s 3D projections.
The team from Acne had setup the ‘Interactive Live Stream Experience’ with four different views on the runway. The online audience could magnify one view without losing perspective of the show as a whole, and pin each look to Pinterest.
Denon wanted to bring to life the idea that with their line of lifestyle headphones one did not just hear the music, one felt it. So BBDO New York created an engaging experience for younger folks that were till now unaware of Denon’s 100 year heritage of superior audio quality.
A Denon Visyoualizer app was created, that allowed people to try on the headphones virtually and turn their faces into a dynamic, customized music visualizer. 😎
To create you own visualizer, hop over to the Denon USA website.
