I have seen tons of really cool projection mapping events in the last year or so. In fact I even have a small collection of the noteworthy ones at my YouTube Channel.
In this latest example, Nike has tried to do something different with projection mapping for their new Jordan Melo M8 shoe. They have created the entire projection on water fountains, which complement the movement and desired effects to create something pretty special for the eyes…
Here is an awesome new Digital Installation for Nike by +Castro and BBDO Argentina. The installation brings to life the “Air” with a levitating shoe platform that suspends the new range of Nike Air shoes instore!
The cool thing about this is that if you are in store, or even online at The Nike Air Show, you’ll get to race the Nike Air shoes live by blowing into a microphone that takes the volume of air you are blowing and translates that into power for your Nike Air race!
A superb installation and integration between in-store and online.
