Tag: Philips

Tables you can hear

As part of their new urban headphones campaign, “You Need To Hear This,” Philips unveiled special handmade wooden tables that you could literally plug your headphones into and hear. Each table featured hand illustrated typography and iconography inspired by its neighbourhood – all prompting people to plug their headphones directly into the table (Philips headphones were provided by the bar).

As a result, pub goers across east London experienced the Philips headphones while listening to trending music curated specifically for the neighbourhood they were in.

Philips Fruit Mashup

Philips launched the Walita Avance, their most advanced blender to date in Brazil. With 800w power and ultra-sharp blades, it mixed ingredients unlike anything consumers have ever seen before.

So to promote it, Ogilvy Brazil got a molecular cuisine specialist to actually physically blend two fruits into one! After 3 months of research the molecular cuisine specialist successfully created three new fruits (Pinegrape, Bananaberry and Kiwigerine) that Ogilvy used to promote the new Philips blender.

It seems Brazilian agencies are the ones to watch when it comes to innovative fruit related communication. 😉 Also see the real fruit boxes campaign from Ageisobar Brazil.