Viajes Galeon, a Colombian travel agency along with Y&R Colombia created a first of its kind poker game where players bet their twitter followers instead of money!
5 of the best Twitterers of Colombia were invited to the game, that was streamed live to their followers via Twit-cams. As a result more than 27000 people played together on a single table and Viajes Galeón that had no social media presence before this, got big kick start via Twitter.