Spirit of Giving

Canadian airline WestJet is hoping to follow up on the huge success of last year’s ‘Christmas Miracle‘ campaign, in which the airline bought personalised gifts for a flight of unsuspecting passengers. The campaign video went viral and got over 36 million YouTube views.

Now for their latest campaign ‘Spirit of Giving’ they teamed up with Canadian charity Live Different to buy personalised gifts for the community of Nuevo Renacer near Puerto Plata in the Dominican Republic.

In the released campaign video, a virtual purple-clad Santa is seen asking the residents to name an item they wanted for this holiday season. Then at a special Christmas party WestJet employees along with Santa are seen presenting each of the items that have been asked for. The video which has been online for just three days has already received over half a million YouTube views.