Over the last year or so, I have seen more and more brands from different industries actively experimenting with new ways to move beyond selling their products and providing their consumers with “convenience services” that eventually drive repeat usage / purchase of the product.
In this latest example, WestJet wanted to give their business travelers the ability to pursue opportunities, without losing connection with their loved ones at home. So, they created WestJet Flight Light, a nightlight that used live flight data to project a WestJet flight path onto a child’s bedroom ceiling. This simple device made the countdown of the hours and minutes to the parents return even more fun and interactive for the children waiting at home.
The prototype of the Flight Light is going to be in beta-testing throughout this summer. To stay updated visit the Flight Light homepage for more information.
Now in their latest campaign targeting Toronto to Las Vegas bound WestJet guests, they got Las Vegas comedian Carrot Top to offer the guests a special walk down the red or blue carpet. Those who chose to walk down the red carpet, continued on their vacation as they had originally planned. Those who chose the blue carpet, went with Carrot Top on an action-filled experience that included a stunning acrobatic display, a world-class DJ, a private airplane hangar, showgirls and VIP access to the best of the city. 😎
Canadian airline WestJet is hoping to follow up on the huge success of last year’s ‘Christmas Miracle‘ campaign, in which the airline bought personalised gifts for a flight of unsuspecting passengers. The campaign video went viral and got over 36 million YouTube views.
Now for their latest campaign ‘Spirit of Giving’ they teamed up with Canadian charity Live Different to buy personalised gifts for the community of Nuevo Renacer near Puerto Plata in the Dominican Republic.
In the released campaign video, a virtual purple-clad Santa is seen asking the residents to name an item they wanted for this holiday season. Then at a special Christmas party WestJet employees along with Santa are seen presenting each of the items that have been asked for. The video which has been online for just three days has already received over half a million YouTube views.
It’s that time of the year again! So here is my last and very Christmassy post for the year. 😉
Airports during the holiday season are generally filled with disgruntled people facing delays, lost luggage and other mishaps. So Canadian airline, WestJet decided to use this moment to treat weary travelers with a Christmas miracle.
With the help of a virtual Santa Claus, the airline asked unsuspecting passengers waiting to board their flights to Calgary from Toronto and Hamilton International Airports what they had on their Christmas wishlists this year.
Then with more than 150 WestJet employees they set about playing Santa’s elves, gathering personalized presents and delivering them to the Calgary airport before the unsuspecting passengers landed. At the baggage claim the passengers received their holiday miracle…
This however was not WestJet’s first attempt into spreading airport Christmas cheer. Last year, the airline had created a Christmas themed flash mob, complete with dancing elves, in the middle of an airport…
I would also like to take this opportunity to wish all my readers a Very Merry Christmas and a Happy New Year. Here’s a lovely remake of “Little Drummer Boy” by Pentatonix to bring this last Ramble of the year to a close. 😎