Tag: Subway

ASICS “Run With Ryan Hall”

ASICS aims to become the number one brand for sports enthusiast in America. While being one of the sponsors at this years ING New York City Marathon, they developed a 60-foot video wall to bring up the level of physical interaction with their brand.

With the help of their agency Vitro the interactive wall was installed at the Columbus Circle subway station. The messaging displayed on the video wall challenged passersby to race against Ryan Hall, U.S marathon runner…

Another great example of a video wall installation is the Adobe Creative Suite CS3 launch at the Virgin Megastore in Union Square, New York.

Subway “Daredevil Delivery”

Subway was facing massive competition from other fast food chains in China. Mobile agency iconmobile was given the task to claim the mindsets of their target audience in an innovative way that also triggered sales.

A mobile game was created to let users step into the role of a subway delivery guy. Rather than just providing an emotional benefit, the app also included…

  • a map that provided direction to shops nearby
  • a click-2-call order function
  • a mobile coupon channel to trigger sales according to the users behaviour