An advertising student books a couch in Amsterdam for €10 a night. The listing is not a side hustle. It is the recruitment funnel. In exchange for budget accommodation, the intern works at Havas Boondoggle Amsterdam during the day and explores the city at night.
The move. Recruiting interns through a booking behavior
Advertising students and recent graduates are hungry for a taste of agency experience. More so when it comes with a bit of adventure. Havas Boondoggle Amsterdam recruits interns who are both creative and worldly through Airbnb by renting out its couch for €10 a night.
How it works. A stay that converts into an internship
- The agency lists its couch on Airbnb for €10 per night.
- The stay is available for a minimum of one night and a maximum of one week.
- Hand-picked interns work at the agency during the day.
- They explore Amsterdam at night.
Why it works. A simple trade with a strong story
The exchange is easy to understand and hard to ignore. A real booking. A real stay. A real internship. The “couch” becomes the headline, but the point is selection. It attracts candidates who are proactive enough to find the listing, and curious enough to commit to the format.
A few fast answers before you act
What is Havas Boondoggle Amsterdam’s Airbnb recruitment idea?
The agency lists its couch on Airbnb and uses the stay as an entry point to recruit interns.
What does the intern get?
Budget accommodation in Amsterdam and a real agency internship experience.
What does the agency get?
A recruitment funnel that self-selects for motivated, adventurous candidates, plus a story that travels.
How long can the stay be?
Minimum one night, maximum one week.
What is the transferable pattern?
Put recruiting where the audience already behaves. Then turn that behavior into an application mechanic with a clear value exchange.
