Tag: twitter

Ben & Jerry’s Fair Tweets

How can an ice cream maker use social media to help provide farmers a fair income across the globe? Ben & Jerry’s is the first ice cream company to use Fair Trade certified ingredients and take the challenge on in an innovative manner.

The Fair Tweets program created by their US ad agency Amalgamated gives a simple and easy interface for Twitter followers to donate their unused social media space to support the upcoming World Fair Trade Day (May 14) and Fair Trade issues in general.

To participate visit www.fairtweets.com.

Fey & Co Lullaland

Around the world millions of people say good night on Twitter, some even with “#goodnight”. So german ad agency Jung von Matt/Elbe decided to collect all the #goodnight tweets for mattress manufacturers Fey & Co.

Every good night Tweet automatically became part of the campaign and with a simple Twitter Retweet, the users were invited to lullaland.net.

At the lullaland website the 144 character tweets were made into melodic tweets for the world. Thus Fey & Co became the ambassador for good sleep in the daily bedtime ritual of a digital generation.

The Royal Dutch Army #question

The Royal Dutch Army has only a few specific job openings this year and their challenge was to get qualified candidates to their website.

The ‘Qualified / Not Qualified’ Dutch army campaign is very well known in the Netherlands. The same theme was then used for judging answers to questions on Twitter, which had their own designated hash tag – #question.

So ad agency Publicis Amsterdam successfully used Twitter to attract the right candidates. Most importantly, they did it without the need for any followers as many Twitterers were already following #question.