Argentina is the country with most football fans in the world. But in their northern Salta province, the New Zealand of Argentina, everybody loves rugby! So Salta Beer set out to give the rugby fans from Salta a live and unique experience.
Their agency Ogilvy Argentina created the first of its kind vending machine that gives rugby players what they want most for doing what they do best i.e. one cold Salta Beer per tackle. š
You walk up to a Coke machine that is about 12 feet tall. You cannot reach it alone. You ask a buddy for a boost. When you finally press the button, the machine rewards the teamwork by dispensing two Cokes instead of one.
The game of vending machine one-upsmanship between Coca-Cola and PepsiCo continues with Cokeās āFriendship Machineā. To celebrate International Friendship Day, Coca-Cola in Argentina plants machines that appear to be about 12 feet tall and require that you ask a buddy for a boost to use it. As a reward, the Coke machine dispenses two Cokes instead of one.
The idea builds on Cokeās āHappiness Machineā viral video, where a machine keeps surprising students with free extras like soda and pizza. Coke also updates that generosity pattern with a āHappiness Truckā video, where a truck gives out Cokes alongside summer gear like surfboards, beach toys, and sunglasses.
PepsiCo responds with its own āSocial Vending Machineā that lets you gift free Pepsiās to friends and strangers via a text message.
It is a Coke machine designed to be too tall to use alone, so you need a friendās help. When you do it together, it dispenses two Cokes as the reward.
Because the friction creates the point. It forces a social interaction first, then makes the reward feel earned and shared, not just handed out.
They establish the āunexpected generosityā pattern. The Friendship Machine applies the same idea, but makes cooperation the trigger instead of surprise alone.
What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York?
For just a buck, during World Water Week (March 22-29), New Yorkers in the Union Square Park area were able to enjoy the benefits of Dirty Water. It was available in a wide variety of choices like Malaria, Cholera or even Typhoid Dirty Water ā and currently has 900 million consumers.
New Yorkers were startled to find Yellow Fever or Hepatitis Dirty Water bottles. They looked at the vending machine in disgust. Though no one drank Dirty Water, many did donate to the cause. This idea of āsellingā dirty water was inspired by UNICEFās promise that every dollar donated would provide safe drinking water to 40 children for a day.
This eye-opening Dirty Water initiative from Casanova Pendrill New York is still active since people can continue donating online at tapproject.org or via text message. Text TAP or AGUA to UNICEF (864233) to make a $5 donation.
Dirty Water is not an actual product, but a real problem for millions of children around the world!
